You’ve been on your device longer than you anticipated, scrolling through pages of product features to find the best bet on quality and reliability. They all start to run together. You just want a phone case that works—it protects your phone, shows off your style and won’t look like it’s been driven over by a car after two weeks of normal daily use. Who can help you understand what your new phone case will look like when it has weathered six months out of the box?
Other customers.
Companies love their products and services. They [usually] believe in what they offer. But customers are on the receiving side of deliverables. As a buyer, their voice carries more weight if the service is good, or if they warn others to stay away. They trailblaze for others who might buy—what will they say about you?
Here are three reasons why customers love reviews (and why businesses should too):
Reviews Build Confidence.
When you look for reviews before making a purchase, you want to feel more confident in your decision. You want to know that the company you decide upon has excellent customer service. You want to know
that if there is a problem, you can get in touch with someone who will resolve it.
What do your customers say about you? Does your company’s online review profile build confidence in potential customers? Or does it make them doubt their decision to choose you? Don’t lose your potential customer’s confidence before they make a purchase by neglecting your reviews.
Reviews Provide Insider Insight
The lawyer on the billboard says they’re great at protecting your business, but do they treat their clients with respect? What if he’s a jerk? Will she respond to my emails in a timely manner? Does he bill fairly?
Some things you can only know with experience. That is why the experience of others, written into reviews, gives the insider insight that potential customers want. Customers love reading reviews that show them what a business looks like behind the curtain. Make sure your reviews show your best work.
Reviews Give Voice
Sometimes, people just want to be heard.
You made a mistake on their order. It happens. But then, you failed to help solve the problem. You didn’t listen when they came to you for a solution.
Resigned from any hope of a fix, they resort to a selfless attempt to save others from the treachery of your company by voicing a sharp-worded, one-star review online. Finally, someone will hear them. Finally, someone will see the trouble they’ve endured.
While you can’t please everyone, you can go a long way to address the negative experiences of your customers before they take them public. Review Recruiters will help intercept negative feedback from public reviews by listening to your customers before they roast you online. We offer a proactive approach to giving customers voice without the need to vent online. Their feedback matters, and addressing it will make you a better business.
Instead of waiting on unhappy customers to find their voice by a negative review, why not amplify the voices of happy customers by actively inviting them to review your business? Give customers more of what they love—online reviews—to build their confidence, provide insider insight and give them voice.
Contact us today to find out how Review Recruiters can help you become a better business by recruiting helpful reviews from happy customers.